Methodology for International Business Expansion

At Canada Business Consulting, we employ a comprehensive and methodical approach to help your business thrive in international markets. Our process is designed to identify growth opportunities, optimize market entry strategies, and establish strong competitive positions.

Identify Key Markets
We conduct extensive qualitative and quantitative research to identify countries and channels with the highest potential for sustainable growth. This research supports informed strategic decisions about market entry.

Objective: Identify key markets for sustainable growth.

Deliverables: Detailed reports on target countries, including essential data for market entry decisions.

Global Business Expansion infographic for Canada Business Consulting

Research Competitive Position
We evaluate your products’ and services’ competitiveness in the identified key markets, focusing on creating a strong, differentiated position.

Objective: Determine key competitive advantages for sustained growth.

Deliverables: Competitive dynamics analysis using tools like Porter’s Five Forces Model.

“Porter’s Five Forces Model is a framework for analyzing the competitive forces within an industry. It helps determine the industry’s profitability and attractiveness by examining five key forces:

  1. Competitive Rivalry: The intensity of competition among existing competitors.
  2. Threat of New Entrants: The ease with which new competitors can enter the market.
  3. Bargaining Power of Suppliers: The influence suppliers have on the prices and quality of inputs.
  4. Bargaining Power of Buyers: The impact customers have on prices and demand.
  5. Threat of Substitutes: The likelihood of customers finding alternative products or services.

This model helps businesses understand the competitive landscape and develop strategies to enhance their market position

Refine Market-entry Strategy
We assess various market entry approaches based on your organizational capabilities, considering strategies such as mergers and acquisitions, direct entry, and partnerships.

Objective: Optimize market-entry strategy.

Deliverables: Strategic options for effective market entry.

Develop Innovative Partnerships
We identify strategic local partnerships to enhance market entry efficiency and minimize risks.

Objective: Form partnerships that provide competitive advantages.

Deliverables: Summaries of potential strategic partnerships.

Pursue Anchor Opportunities
We focus on qualifying and pursuing selective opportunities within each target market.

Objective: Align business development activities with market-entry strategy.

Deliverables: Qualified opportunity lists and strategic rationale.

Invest Incrementally
We explore various investment options, planning and executing a milestone-based investment roadmap.

Objective: Execute investment plans aligned with the expansion strategy.

Deliverables: Summarized investment options for each market.

Manage Risk & Scale
We develop comprehensive risk management plans and scalable strategies based on investment milestones.

Objective: Implement risk management and scalability plans.

Deliverables: Risk management plans for each market.

Facilitate Global Collaboration
We execute a sustainable global collaboration plan to prioritize and grow qualified opportunities across markets.

Objective: Enhance global collaboration for market success.

Deliverables: Comprehensive global collaboration plans.

By following this structured methodology, Canada Business Consulting ensures your business is well-positioned to navigate the complexities of international expansion, enabling you to capitalize on global opportunities effectively.

For more details, visit Canada Business Consulting Methodology.